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Thinking out loud.
Practically.

Guides, insights, and honest takes on digital marketing, CRM, AI, and running a small business online. No fluff. Just useful.

Person holding a phone showing Google Maps results for a local Irish business Local SEO
25 March 2026 7 min read

Local SEO for Irish SMEs: How to Show Up on Google in Your Town

Google Business Profile, NAP consistency, local keywords for Donegal and the Northwest, a reviews strategy, and a simple monthly routine — everything you need to rank locally.

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Small Irish business owner reviewing a digital marketing budget Digital Marketing
18 March 2026 6 min read

How Much Should a Small Irish Business Spend on Digital Marketing in 2026?

Real budget ranges, a practical spend split, and the highest-impact actions under €300/month — a plain-English guide for Irish SMEs who want results without wasting money.

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Laptop showing a business website beside a phone showing Facebook Websites
11 March 2026 5 min read

Website vs Facebook Page: What's Really Best for Small Irish Businesses in 2026?

Can you get away with just a Facebook page? We look at the honest pros and cons, a side-by-side comparison, and a practical checklist to help you decide.

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Irish tradesperson checking their website on a mobile phone Websites
4 March 2026 6 min read

Do Irish Tradespeople Still Need a Website in 2026?

Word-of-mouth built your reputation — but customers are Googling before they call. Here's what a good trade website needs in 2026, and whether it's worth the investment.

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